A Message from James Patterson
A Promise from Marshall
Remember April 23, 1985?
It was the day The Coca-Cola Company announced that they were changing the formula for Coke. After 99 years of unparalleled success they decided to tamper with the taste of the world’s best-selling soft drink.
Coke lovers everywhere went crazy. The company was bombarded daily by thousands of angry letters and phone calls. A grassroots movement demanding the return of the old formula swept the country, and 79 days later Coca-Cola realized they had just made the biggest marketing blunder of the century, and they brought old Coke back to the shelves.
I was there. I was one of hundreds of people on an advertising task force working for Coca-Cola at that time.
And if l learned one thing it’s this: If it ain’t broke, don’t fix it.
As I take over the stewardship of NYPD Red I will live by those words. I was in the room the day the series was conceived, and I have lived with Zach Jordan and Kylie MacDonald through every page of every adventure.
NYPD Red has sold close to 2,000,000 copies. That’s not just a string of #1 bestsellers. That’s a legacy… a legacy I promise to keep.